Personal Branding Pays: Why a Strong Personal Brand Is Worth the Effort
We spend a great deal of time in this space talking about personal branding. We share strategies, tips, success stories, and more. Every once in a while, it is a good idea to step back and take a...
View ArticleWhy Is Social Media Important?
By Nick Nanton, Esq. Why should you care about social media? It may be fun, it may be something your kids are into—but as a business owner, why should you care? The short answer is simple—an...
View ArticlePersonal Branding: It Pays to be the Expert
This article was originally posted and featured on FastCompany.com. The original post can be found here: http://www.fastcompany.com/1772097/personal-branding-it-pays-to-be-the-expert There’s a...
View ArticlePersonal Branding: When You Don't Know Where to Start
This article was originally posted and featured on FastCompany.com. The original post can be found here: http://www.fastcompany.com/1775316/personal-branding-when-you-dont-know-where-to-start Recently...
View ArticlePersonal Branding: Tell Your Story on Twitter
This article was originally posted and featured on FastCompany.com. The original post can be found here: http://www.fastcompany.com/1779578/personal-branding-tell-your-story-on-twitter As you know if...
View ArticleText Message Marketing Can Take Your Personal Brand to the Next Level
This article was originally posted and featured on FastCompany.com. The original post can be found here:...
View ArticlePersonal Branding: Why You Need to Start Giving Speeches
This article was originally posted and featured on FastCompany.com. The original post can be found here: http://www.fastcompany.com/1785382/personal-branding-why-you-need-to-start-giving-speeches When...
View ArticleLock Out Your Competition With a Strong Personal Brand
A strong personal brand provides many benefits to business owners—but one of the most valuable is that a strong personal brand allows you to effectively lock out the competition within your market. A...
View ArticlePersonal Branding: Build Your Credibility
One of the primary goals of every personal branding campaign is to build credibility. There is no point in branding yourself as an expert if it’s not done in a credible way. You can’t simply walk...
View ArticleDoes Your Brand Resonate With Your Customers?
Personal branding is a hot topic of conversation these days, and with good reason. A strong personal brand enables business owners to separate themselves from their competition and to attract and...
View ArticlePersonal Brand Checkup: Is Your Brand Healthy?
As you know, a strong personal brand can make all the difference for your business. A strong brand helps to differentiate you from others in your marketplace, enables you to attract and retain new...
View ArticleYour New Year’s Resolution: Take Your Personal Brand to the Next Level in 2012
The New Year is here, and with it comes opportunity and endless possibilities. As a business owner, the dawning of a new year is always an exciting time as you look ahead to the future. Of course, the...
View ArticlePersonal Branding: Your Social Media Strategy
Social media platforms like Facebook, Twitter, and LinkedIn are continuing to grow in popularity at an astounding rate. These platforms provide an unprecedented opportunity for business owners to...
View ArticleNetworking: A Golden Opportunity to Build Your Personal Brand
There are nearly endless channels for building and communicating your personal brand, and we have talked about many of them in this space. From your website to your social media presence, from your...
View ArticlePersonal Branding: Lessons From the 2012 Grammys
The 2012 Grammy Awards were held earlier this month at the Staples Center in Los Angeles, and once again I had the privilege to attend, along with a group of over 30 clients that were in town for our...
View ArticleRevolutionize Your Business: Stop Competing on Price
Building a business is a process—you’re never “done.” And there is rarely a single point in time that you can look back at and say “THAT’S when we became a world-class business.” However, there are a...
View ArticleFour Branding Channels You Haven't Thought Of
We have talked frequently in this space about a number of common channels that can be leveraged for personal branding. These channels include appearing on TV, writing a book, publishing articles in...
View ArticleHow to Build a Brand-Centered Newsletter
As a business, one of the most important things you can do is maintain top-of-mind awareness within your market. You want your business to be constantly on the minds of consumers in your market, so...
View ArticleLeverage Your Personal Brand and Achieve Direct Mail Success
No matter how much time and how many resources you commit to personal branding, you can’t generate income without leveraging your brand as part of a marketing campaign. Creating a brilliant personal...
View ArticlePersonal Branding: Tell Your Story on Facebook
As you know, personal branding is all about telling your story. Who you are, what makes you different, how you provide value to your customers. This can be done through a variety of channels—ranging...
View ArticlePersonal Branding: If It's Going to Work, You Need a System
A strong personal brand provides tremendous benefits to a business owner. A well-defined brand separates the business from competition in the market—effectively locking out the competition. A strong...
View ArticleTwitter Tips: Are You Building Relationships?
Every once in a while, I talk to a business owner who has reservations about using social media for marketing purposes. The most common objection is simple—he or she feels that social media is a “fad”,...
View ArticleAre You Undermining Yourself? Five Ways Business Owners Unintentionally...
Personal branding is fun, profitable… and challenging. Unlike many business processes, it is never “done.” A brand is a living entity, capable of shifting and changing every single day. This presents a...
View ArticleBuild Raving Fans: What the Music Industry Can Teach You About Inspiring Loyalty
As a business owner, there are few assets that are more valuable than raving fans. By this, I mean customers that aren’t just satisfied with your business—but that are so happy with it that they can’t...
View ArticlePersonal Branding Success: Why Relationships Are the "Missing Ingredient"
There are a whole lot of elements that go into building an effective personal brand. Credibility and visibility are two of these crucial elements—credibility to ensure that the business owner is...
View ArticlePersonal Branding: Set Yourself Up To Succeed
If you’ve been paying attention to my blog entries and articles, you know how valuable a strong personal brand can be. A powerful brand differentiates you from the competition in your market, allowing...
View ArticlePersonal Branding and the Presidency: How Personal Branding Impacts Political...
We are in the heat of election season now—not like you could have missed it! It seems like you can’t go five minutes without hearing or seeing an advertisement for President Obama or for Mitt Romney,...
View ArticleCelebrity Branding: Which “Hollywood” Strategies Can You Apply to Your Business?
Our agency is called the Celebrity Branding Agency, as most of you know. And we didn’t choose that name at random. While you may not realize it, virtually every celebrity in Hollywood has at least one...
View ArticlePersonal Branding 101: Six Classic Branding Mistakes to Avoid
Personal branding isn’t something that is ever “done”, as I’ve written before. Building an effective brand is a journey. It’s an ongoing process. It requires consistency and it requires that you create...
View ArticleCelebrity Branding: Establish Your Value and Stop Competing on Price
Why is personal branding worthwhile? There are many reasons, but today we’re going to focus on one of them: Developing a dominant personal brand will allow you to stop competing on price. You won’t...
View ArticleBecome a Celebrity: Go Against the Flow
What is the most effective way to corner the market and lock out your competition? Simple: you need to become a CelebrityExpert®. You need to develop a compelling, engaging personal brand that...
View ArticleTake Your Personal Brand to the Next Level in 2013: Ten Resolutions
The New Year is right around the corner, and this is the time of year where many of us think about what we’d like to accomplish in the next 12 months. Right now, 2013 is a blank slate, full of...
View ArticleMake Personal Branding Fun This Year
Personal branding requires work. Personal branding can be very profitable. But there’s nothing that says it can’t also be fun. In fact, the truth is that personal branding is more effective when you’re...
View ArticlePersonal Branding: Make it a Habit in 2013!
As you’ve heard me say before, a powerful personal brand allows a business owner to differentiate himself and his business from the competition. It allows him or her to charge a premium price and still...
View ArticlePersonal Branding 101: How to Tell a Better “Story”
As I’ve written before, one of the most important elements to creating a strong personal brand is learning to tell a compelling story. Storytelling is what brings your brand to life, and instead of...
View ArticlePersonal Branding: How Video Can Take Your Brand to the Next Level
We’ve discussed a number of tactics and platforms that business owners can use successfully to create and strengthen their personal brand. From appearing on TV to writing a book to leveraging social...
View ArticlePersonal Branding: Don’t Be Afraid to Shake Up Your Market
Many of the business owners that I work with are low-key and don’t love the spotlight. And most of them don’t like the idea of creating controversy. But sometimes, as I tell them, generating a bit of...
View ArticlePersonal Branding: What to Do When Things Go Wrong
Every one of us makes mistakes. This is certainly true in the world of business. As hard as we try to do right by our customers, things go wrong from time to time. Sometimes it is a relatively small...
View ArticleCelebrity Branding Online: Five Keys to a Powerful Internet Presence
The internet is an incredible tool for small businesses. We have worked closely with dozens of business owners who have used the internet to leverage their personal brand and their expertise in order...
View ArticlePersonal Branding 101: Four Reasons Investing in Others Can Help You Build...
Many of you are familiar with Dr. Ivan Misner, the founder of the worldwide networking organization BNI. I had the privilege of co-authoring a book with Dr. Misner a few years ago, and had the...
View ArticleCelebrity Branding Online: How to Stand Out In The Crowded World of Social Media
Social media has exploded in popularity- and has completely revolutionized the world of personal branding. Thanks to platforms like Twitter, Facebook, LinkedIn, YouTube, and so forth, anyone with an...
View ArticlePersonal Branding 101: Three Signs Your Personal Brand Needs to be Defined
For a personal brand to be effective, it must be defined. It must be focused. If your brand is vague or poorly defined, you’ll wind up confusing your market… or worse, you’ll end up being ignored...
View ArticlePersonal Branding: Four Key Questions to Ask Yourself As The New Year Dawns
As we look forward towards the New Year, it’s an opportune time to reflect on the state of your business, and of your personal brand in particular. Today, we’re going to identify four key questions...
View ArticleCelebrity Branding Online: Five Reasons Why Writing Blogs and Articles is a...
We’ve written about a variety of internet marketing tactics to help business owners build a powerful, credible CelebrityExpert® brand. Today, we’re going to examine one of them in greater depth—blog...
View ArticlePersonal Branding: Six Reasons Why Social Media is Important for Your Business
Social media has become a significant element of many small businesses’ marketing strategy in recent years. Platforms like Facebook, Twitter, LinkedIn, and YouTube in particular have proven very...
View ArticleCelebrity Branding Online: Five Ways to Build Your Personal Brand on Facebook
For many people, Facebook is the platform that springs to mind when thinking about social media. Facebook is the dominant social media platform today, and many business owners have been able to...
View ArticleSocial Media Marketing: Four Reasons You Can’t Afford to Wait to Get Involved
We’ve written lately about how to get started on social media, but in case you’re not yet convinced that you need to get on social media, this blog entry is for you. As a business owner, social media...
View ArticleCelebrity Branding 101: Five Steps to a Stronger Personal Brand
A strong personal brand is critical for the success of your business. Specifically, a personal brand that positions you as a leading expert within your marketplace will make it easier to attract and...
View ArticleBecome a Celebrity: Seven Reasons Writing a Book Will Help You Grow Your...
As a business owner, developing your CelebrityExpert® status should be a critical marketing goal. When you are perceived as an expert, as the leading expert in your field, you have the ability to...
View ArticleWhy Personal Branding is Worth the Effort: Four Benefits of a...
We have written a great deal about personal branding in these blog entries and articles – and today, we are going to step back and review why personal branding is such a big deal to begin with. It’s...
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